We agree.Īpple's primary goal seems to be to maintain control over the App Store and the apps and games that are allowed to officially exist on iPhone and iPad.

We believe that the customer should be at the heart of the gaming experience and gamers tell us they want to play, connect and share anywhere, no matter where they are. We are committed to finding a path to bring cloud gaming with Xbox Game Pass Ultimate to the iOS platform. All games available in the Xbox Game Pass catalog are rated for content by independent industry ratings bodies such as the ESRB and regional equivalents. And it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content. Apple stands alone as the only general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass. Unfortunately, we do not have a path to bring our vision of cloud gaming with Xbox Game Pass Ultimate to gamers on iOS via the Apple App Store. Our testing period for the Project xCloud preview app for iOS has expired. In response to Apple's statement, Microsoft published a new statement and called out Apple for standing alone as the only general-purpose platform that is holding back cloud gaming via Xbox Game Pass.

Spotify and Netflix's content, along with streaming content from many other services, also does not appear in search results for Apple's TV or iTunes apps, or its accompanying charts. This makes no sense whatsoever as Spotify and Netflix also stream a lot of content that does not require Apple's review. In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.īusiness Insider has interpreted this statement as Apple's unwillingness to publish such apps because it cannot review each of the games offered by these services.

Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search.

Before they go on our store, all apps are reviewed against the same set of guidelines that are intended to protect customers and provide a fair and level playing field to developers. The App Store was created to be a safe and trusted place for customers to discover and download apps, and a great business opportunity for all developers. Here is the full statement provided to Business Insider by Apple:

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